Happy New Year! I can’t say enough about 2011! It far exceeded my expectations and makes me excited for all the challenges and opportunities that await in 2012! I feel so incredibly blessed in so many aspects of my life. Although we said good bye to my last remaining grandparent this year (Grandma Mary Jaros…92 years old), the rest of my family is healthy and happy and going strong. Each and every day my son Max overflows my cup of love, whether he’s learning something new or throwing an early-onset-terrible-two’s tantrum. My “day job”, as I like to refer to my full-time gig with benefits, has really been quite the rollercoaster. Exciting, scary, fast, upside-down, and full of turns…it never ceases to surprise me, but I think I may have found peace with it after all. And now this photo biz thing…wow! I am so thankful to all my clients for having faith in me and allowing me to capture a special moment in their life. I have learned so much and come so far…it makes me feel more confident that I can keep growing as an artist and learn more about the technical side of things, too. I am so thankful to have this creative outlet in my life. Hey, it’s pretty sweet when your hobbies can help you earn a little extra money!! Forrest isn’t getting paid for playing men’s league hockey, that’s for sure!! But really all of that extra money goes back into the business by way of gear, prints, and business marketing tools, so it’s not like mama’s buyin’ new shoes with your session fees!:) Either way, this business has ignited a passion in me artistically, motivationally, business-ly (haha…if you can’t think of a word, just make one up!!). I love the challenge of maintaining a balance between work, family, and photography. Life is good and I am thankful!
Last year, I made a list of 5 goals I wanted to achieve related to photography. I am proud to say that I achieved 4 of them. They were:
- Photograph one wedding by myself. Check!
- Add 5 portrait sessions to my portfolio. I added 15!
- Put up a website and get a client through it. Check!
- Earn enough to buy a D300s and CS5 suite (roughly $3000). Check!
- Do a creative session with Max each month and blog about it. Fail.
Four out of five…not too shabby! Since this list definitely helped motivate me in 2011, here’s my list for 2012.
- Restructure my online presence and grow my day-to-day audience. I use a lot of social media outlets (Facebook, Twitter, Flickr, Linked In, WordPress) and then of course I have my website. I’m thinking I’m going to ditch the website and make my blog the central place where I receive and push traffic. Theory behind this is my blog is so-search engine friendly. My website is flash-based and according to the analytics, a lot of people don’t even wait for the index page to load. Time to switch. Let’s put this in numbers. My webpage received 171 visitors since August (I didn’t hook up the analytics before then). That’s a daily average view of -0 I’m sure! My blog received 3458 views last year. Daily average was only 9 views (if you start counting in June when I started booking clients, it increases to 15). I’d like to increase the daily average to 50 views. That’s fairly lofty, but I’m into the challenge! I like the WordPress platform, but I’m going to do my research and see what other options are out there. Any ideas or advice are welcomed!
- Well, I don’t want to jinx us or anything, but if you’ve called or emailed to ask about booking a wedding this year, I probably told you I’m not booking 2012 until after this month. That’s because we’re trying to get pregnant with our second baby. No luck yet, but I didn’t want to take the chance of getting knocked up and being a huge, slow, miserable waddling mess on your big day. I’d have to hire a second shooter just to push me around in a wheel chair! Haha! My first pregnancy had me really sick in the first trimester and really tired and FAT in the third trimester…so that’s about 6 months of worthless-ness…and then let’s factor in the first 8 weeks after birth for recovery…it’s looking like this year has been reduced to 4 months! But! I’m not going to let that completely stop me. I have a wedding in May and two booked but not yet scheduled portrait sessions coming up, so business hasn’t stopped and I’m going to work as much as I can. I hate to set a number goal considering the circumstances, but it’s not like the world won’t end if I don’t meet the numbers! I’d like to shoot 15 new portrait sessions this year (this doesn’t include weddings or commercial photography).
- Last year I had equipment purchases as goals. And I ended up NOT buying the d300s I thought I needed. I’ve been reading the Going Pro blog by Skip Cohen and Scott Bourne and they really push the line of don’t waste your money on the latest and greatest gear. If you can’t make beautiful pictures with your current gear (assuming it’s not broken), buying new gear isn’t going to make you a better photographer. True, lots of entry level gear has limitations, but did you know I shoot the majority of my pictures on a Nikon D40 with a $100 kit lens? Now, I would never replace that cam with another consumer-grade DSLR, but that camera produces amazing results! I know we production people all have major egos and attitude about what gear we carry…and for good reason. Pro gear costs what it does for a reason. You pay more, and in exchange don’t have to worry about the quality of the gear. That said, just owning pro gear isn’t going to produce pro results. You have to learn the gear, train your eye, and keep practicing and getting better. That’s all on you, not the gear. And I’m not advocating that you should buy cheap gear! Just be very thoughtful, frugal, and honest about yourself when the time comes. /rant. So what’s my third goal then? Maximize my current gear! Become even more familiar with it. I just bought a light kit….well, “road” light kit. I bought two SB600’s, light stands and umbrellas, and pocket wizards for an all wireless, all battery powered lighting set up. I knew this going in: I don’t know squat about lighting with strobes. Hot lights I can work with (thanks video experience!) but cold lights, not so much! I used the lights in my past four sessions and produced ok results, but I’m still not satisfied. So yeah! I want to get good at lighting! I want to be able to look at a scene and know the settings my camera should be on. That takes practice. And in the end, I’ll be much further along to producing more beautiful images for my clients than I would be if I just upgraded my gear. And that’s really what it’s all about. Clients don’t care what gear you use, they just care that you make the most beautiful picture of them possible.
- Take my own family’s portrait. You’re like, “um, Emily didn’t you just do that a few weeks ago? Remember? Christmas gift procrastination solution?” Yes, but I mean not just the three of us, but my parents, Forrest’s parents, my brothers, my Aunt Fran and cousin Joe, and anyone else in the family who will let me. The ones mentioned by name have no choice and will be photographed by me whether they like it or not. J Maybe it’s because I’m 30 now or because I’m an overly sentimental hormonal mother, but anymore, I find myself thinking about how fast life goes. The first 20 years (well 21 years!) of my life seemed to take forever. The 10 years after that have flown! Like, where did they go?? Something as annoying as getting everyone organized for a family portrait doesn’t seem like a priority when the days are moving by so fast and so full that you don’t even have time to watch your favorite shows, but a photo means everything in the end. When my Grandma passed away in September, I found peace in her passing by seeing pictures of her with my Grandpap who passed away almost 20 years earlier. I was sad to lose my Grandma, but she was going to be with her husband. The one picture that really did it for me was of the two of them…probably on one of those old people bus tours…my Grandpap always wore a cap and a beige members only-type jacket (which I totally forgot about but was pleasantly reminded of by this pic)…he was kissing my Grandma and you could see she was smiling and laughing like a teenager in love. And now they’re together again. Finally. How can I be sad about that? So I’ll stop crying now and say that don’t take photos for granted. Don’t duck away from the camera because “you hate having your picture taken”. Smile! Laugh! Be you! That’s who your loved ones are trying to capture and that’s all they’ll see in the picture. And who knows, that picture might be just what you or a loved one needs to see someday to find peace.
- And finally (yeah, after that last one I think I need to wrap this up!!) take at least one picture a month that is just for me. I post these types of pictures on my Flickr site. I classify them as “just for me” pics because they are scenes I just happen upon and get inspired to capture. Maybe they don’t have the same effect on others, but to me, something about it called for a picture. And maybe I shouldn’t say “once a month”…maybe it should be more like 12 for the year. Yeah. That works. I don’t want to put pressure on myself or the universe to create inspiration once a month!
So there we go, folks! 5 new goals for 2012! If you actually read this entire post, I’m not sure whether to thank you or feel bad for you…either way, best wishes to all this year! May we all find peace and inspiration and passion in the new year!